If your site is very small and your audience smaller, you can still get away with it.
Site Tracking is data collection
There is nothing inherently evil with tracking what a visitor does on your site and how they interact with your content. It’s not much different than a clerk in the grocery store asking if you’ve found everything you need.
Collecting data can tell you what pages are viewed in what order, who views what pages and how long they take viewing it.
You’ll need to collect data if you have ads on your page, your advertisers need to know how their investment is paying off.
The more you collect, the more you need to disclose.
- What you collect
- From whom
- How long you keep the data
- What you do with the data
- Who you share it with.
- How often you will update the policy
Creating your policy
If your site is complicated, particularly user intensive, or focused on an international audience you may want to contact a lawyer who specializes in the subject.
Keep it up to date and don’t forget that it’s on the site. Make sure it’s crawlable (don’t block from robots). Make sure you’ve linked prominently if on a page that is overtly collecting data like your store or any forms.
Include the link on your newsletter near your unsubscribe / disclosure statements.
If you make it clear that any data collected is used to make your customer’s experience better you will be just fine. Your customers will appreciate the notice.