Mobile-first indexing continues to roll out.
Google is sending out emails to let website owners know when your website will be part of their mobile-first indexing.
“Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.”
What should you expect?
If your website has been mobile friendly for any length of time, don’t expect major increase or decreases in traffic. If you are seeing big movement then it is time to dig in and find out what’s going on. In the mean time, keep on creating good content for your audience and you should be fine.
What should you be doing?
You should be monitoring your traffic and SERPs to see how mobile-first indexing is changing your rankings, impressions and clicks.
Google’s letter continues “You may also see that snippets in Google Search results are now generated from the mobile version of your content.“
Responsive sites shouldn’t see any difference because your mobile and desktop site is the same version – just content displayed differently depending on the device of the visitor.
TLDR | Monitor Google’s mobile-first index before worrying about it.
*Crucible clients: If you do see any movement that concerns you, send me an email and we’ll get to the bottom of it.